Wednesday, 24 June 2009

Smart Stadia in Football

Consulting Smart Ltd, have seen such a surge in interest of their cashless and CRM solutions in the Stadia environment they have launched and new division specifically to serve the needs of clients in this industry sector.

Smart Stadia is the new division and will be headed up initially Steve Beecroft the Managing Director of Consulting Smart Ltd, who has assigned a dedicated team of consultants to build strong relationships with existing clients and develop a wider and deeper share of the Stadia and Venue market.

During an interview for an industry publication Mr Beecroft confirmed "we are seeing enquiry levels far greater than we could have hoped for. I thought that this would be a tough market to crack, but the decision makers in Football Clubs clearly see the synergies in the very successful implementations that we have done in other sectors such as leisure, schools, universities and local authorities and their own need to transform the way they deliver services to their customers. This has always been our basis for entering this market and it is satisfying to see we have made the right decision"

When asked about strategy and the pace of change Mr Beecroft commented "We have been reacting to enquiries comming from the blind side rather than generating those enquiries ourselves, and whilst this is a nice problem to have we recognise that this is not a good strategy on which to build a sucessful and sustainable business.

After a period of market analysis we have now developed a Market Optimisation Plan (MOP) which will guide us through the next 24 months. However we recognise the need to retain our dynamic responsiveness to client requirements and needs and so the MOP is to be constantly monitored and our targets measured against it.

We are in a much better position to consider partnering with new clients and also forming strategic alliances with other suppliers where there is a mutual benefit for all involved.

We have also secured the necessary Trade Marks, URL's and patents required and now have a simple website for customers and clients to find out more about us and contact us directly, whilst a more comprehensive web presence dedicated to Smart Stadia is under construction."

For more information on Smart Stadia click here.

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